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RebelMouse Roars Into 2014!

2014 is off to an epic start here at RebelMouse, more than doubling our revenue since November. We can now proudly say that there have been more than 400,000 amazing sites created on our platform and we’re working with more than 100 publishers! In January, we helped power the launch of The Dodo and the return of Downton Abbey. In February, we hosted the Winter Olympic hub on United and hundreds of virtual “BreakUp” letters for T-Mobile. So far into March, we have taken part in Cycle for Survival and, in our own small way, thanks to Zac Efron, played a supporting role in the Oscars that brought down Twitter!


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Reinventing Our Brand Marketing Ecosystem
Re-inventing our brand marketing ecosystem, Bonin Bough on RebelMouse

Bonin Bough, a senior marketing executive for super-brand Mondelēz believes that mobile channels represent the greatest opportunity for brands to engage with consumers. He has been working with RebelMouse to help his brands plug into the new real-time, social, mobile ecosystem. B. Bonin Bough is the VP of Global Media and Consumer Engagement for Mondelēz International, a $35 billion company that used to be the snack division of Kraft Foods, controlling brands like Ritz, Oreo, Chips Ahoy!, Toblerone, Trident gum and many others. Before this he was Director of Digital and Social Media at PepsiCo.


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Knowledge is Power: Sort Content by Popularity with RebelMouse

The best decisions are data-driven decisions. That's what our mothers always told us, at least. That's why we are constantly striving to give RebelMouse users access to the most actionable data to guide content decisions, such as freezing, highlighting, or serving into real-time ad units. 

We're thrilled to announce a new feature available to enterprise partners that allows users to sort content in drafts in exciting new ways. From the draft tab on your RebelMouse page, you now have the option to sort content in three ways: 


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Deepening Consumer Engagement With Love
Deepening consumer engagement with love, Bonin Bough on RebelMouse

Bonin Bough, a senior marketing executive for super-brand Mondelēz believes that mobile channels represent the greatest opportunity for brands to engage with consumers. He has been working with RebelMouse to help his brands plug into the new real-time, social, mobile ecosystem. B. Bonin Bough is the VP of Global Media and Consumer Engagement for Mondelēz International, a $35 billion company that used to be the snack division of Kraft Foods, controlling brands like Ritz, Oreo, Chips Ahoy!, Toblerone, Trident gum and many others. Before this he was Director of Digital and Social Media at PepsiCo.


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Millennials Changing How Content Is Made and Shared
In a recent Social Media Week panel on how millennials are changing the way we share content, RebelMouse Head of Consumer Megan Berry and a panel of experts discussed what marketers and brands should expect. Catch the video here, and read the top five quotes below. 
  1. "This microgeneration of your friends that you hang out with has no name. You don't think of it as millennials."  - Megan Berry, RebelMouse (@db)
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Turn Twitter Favorites into an Engagement Powerhouse

As a brand, one of the most valuable things you can do for your community is show them love. While creating a community hub should be a fundamental part of your campaign, driving traffic to it is another challenge altogether. Simply promoting the page through ads or social has its success, but a powerful strategy is directly telling community members they are individually highlighted.


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